What is a Skin? The Incredible Impact of Gaming's Strange and Addictive Cosmetics

by Matt Massey, Christian Pearson, Miles Hackett, Daniel Rosen Jun 24

You might not realize it, but skins are secretly one of the most important, complicated things in gaming right now. They’re the lifeblood that’s pumping through your favorite titles, keeping them relevant and yes, profitable.

But they’re far more than money-generating machines. In fact, they weren’t even created for that purpose.

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