Imagine it’s 2005 and you’re sitting in your college dorm room after a night of drinking 40s, about to login into World of Warcraft.
Your exams are done and now it’s time to fuck up some yetis with the guild you and your friends made.
But you quickly run into a problem: you need more people.
So what do you do? Well if you’re like Ben Schulz and his friends, you might stage an epic fail and inadvertently spawn one of the internet’s original memes.